16 September 2026

Macallan The Archival Series

Folio 6

Winning Bid
£1,100
NO RESERVE

Macallan The Archival Series

Folio 6
Lot #0890134
FINISH DATE
30 April 2021
The sixth release in The Macallan Archival Series, Folio 6 celebrates a wonderfully witty advert, which cleverly featured ‘The Chairman’ as a Scotsman dancing the Highland fling over a pen and brush, the symbols of the advertising team of Holmes and Salaman. At the time, The Macallan Chairman was Allan Shiach, who as a writer himself, was known to suggest the occasional idea to the brand’s creative team. Naturally, the two admen tended to bridle a little at these suggestions from above – but of course, when it was The Macallan Chairman they could hardly demur. Brows were furrowed. Misgivings were muttered. But the admen stuck to the creative task, and ultimately chose to feature the Chairman himself in their response to the gauntlet he had thrown down. The resulting campaign remains one of the brand’s most memorable, and to many, the most amusing. The Folio 6 continues the ongoing Archival Series remembering the legendary advertising campaigns of the 1970s, 1980s, and 1990s that took The Macallan to a wider audience for the first time.
Macallan

Founded in 1824 by Alexander Reid, the Elchies Distillery as it was known initially, did not become the Macallan-Glenlivet in name until 1892. Since then, it has undergone massive expansion with Edrington and William Grant & Sons combining forces in 1999 to purchase Highland Distillers for £601 million. By then, the reputation of the distillery for its sherry-led style of whisky was already firmly in place. The new ownership model has enabled the distillery to produce new ranges, reach out to new demographics and establish itself as an international brand of quality. Bottles are Macallan are increasingly sought after for their commodity value and not the contents, which often are of high quality. Moving to a new distillery site in recent years, will in the long-term, allow Macallan to produce more and if needed, the old distillery sits idle despite being capable of producing 11 million litres before it closed in 2018.

Lot Features
  • BOTTLER
    Official Bottling
  • CASK TYPE
    Sherry
  • DISTILLERY
    Macallan
  • TYPE
    Full Size
  • SIZE
    70 cl
  • STRENGTH
    43%
  • CASK TYPE
    Sherry
  • APPROX. SHIPPING WEIGHT (kg)
    8
Region
Scotland, Speyside
Scotland, Speyside
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