The bottle itself
Distillery, release, rarity, age and production numbers all help establish what the bottle is.
A standard bottling from a well-known distillery is usually very easy to place a value on. A single-cask release, an official distillery exclusive, or a bottling from a closed distillery in small numbers may each carry a very different value and increase demand.
How many bottles were made often matters more than how old the whisky is. A twelve-year-old from a festival-outturn of three hundred can be worth considerably more than older whiskies produced in the tens of thousands. Where an outturn number is printed on the label it’s worth telling us; where it isn’t, we can usually establish it from the distillery or bottler.
Age still counts, particularly above twenty-five years, but it is only one part of the story.

