Lot 1220842Auction ended
Macallan The Archival Series
Folio 1-743%700ml
About this bottle
- Folio 1 - The much anticipated 2015 limited release from the Macallan. Available only from the distillery, with no more than 2,000 bottles made available. Presented in a lovely book shaped tin which contains a no age statement bottle, although we have been informed by the distillery that it is a minimum of 12 years old sherry matured whisky, this also comes with a hardback book presenting 80's Macallan advertisement pictures along with a USB stick continuing the advertising archive.
- Folio 2 - 2017 limited release from The Macallan. Available only from the distillery, with no more than 2,000 bottles made available. Presented in a lovely book shaped tin featuring a water coloured painting from Sara Midda which contains a no age statement bottle, this also comes with a hardback book which revisits The Macallan's original print, press & film advertising campaign from 1980-1994.
- Folio 3 - A collaboration with the creative director, David Holmes, and copywriter, Nick Salaman - who masterminded the original campaign - Folio 3 leads with an advertising feature that celebrates the idea that whisky is best made in cold weather.
- Folio 4 - This instalment of the Archival series, the Folio 4 features an advertisement including a strathspey composed by James Scott Skinner (1843-1927). The ad notes that Skinner, "The Strathspey King", was moved to music by the lilting flavour and melting resonances of a tumbler of his favourite malt whisky - The Macallan.
- Folio 5 - The 2020 limited release from The Macallan. The Folio 5 features an advertisement The Luggy Bonnet: a tale of missed opportunity and the need to "keep this knot firmly tied". It features a story of acquaintances, when one sportsman talks of a so-called ‘disaster’, missing the opportunity of a dram of The Macallan from the Laird as a result of his hat covering his ears.
- Folio 6 - The sixth release in The Macallan Archival Series celebrates a wonderfully witty advert, which cleverly featured ‘The Chairman’ as a Scotsman dancing the Highland fling over a pen and brush, the symbols of the advertising team of Holmes and Salaman. At the time, The Macallan Chairman was Allan Shiach, who as a writer himself, was known to suggest the occasional idea to the brand’s creative team. Naturally, the two admen tended to bridle a little at these suggestions from above – but of course, when it was The Macallan Chairman they could hardly demur.
- Folio 7 - The Folio 7 continues the ongoing Archival Series remembering the legendary advertising campaigns of the 1970s, 1980s, and 1990s that took The Macallan to a wider audience for the first time.
Lot details
Specifications
- Bottler
- Official
- Distillery
- Macallan
- Type
- Full Size
- Bottle size
- 700ml
- Strength
- 43%
- Shipping weight
- 56 kg
Founded in 1824 by Alexander Reid, the Elchies Distillery as it was known initially, did not become the Macallan-Glenlivet in name until 1892. Since then, it has undergone massive expansion with Edrington and William Grant & Sons combining forces in 1999 to purchase Highland Distillers for £601 million. By then, the reputation of the distillery for its sherry-led style of whisky was already firmly in place. The new ownership model has enabled the distillery to produce new ranges, reach out to new demographics and establish itself as an international brand of quality. Bottles are Macallan are increasingly sought after for their commodity value and not the contents, which often are of high quality. Moving to a new distillery site in recent years, will in the long-term, allow Macallan to produce more and if needed, the old distillery sits idle despite being capable of producing 11 million litres before it closed in 2018.
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